Everyone who buys food or food supplements (which legally count as food) knows the annoyance: it can happen that the best-before date does not correspond to what the customer would like to have.
In trade, you can read the best-before date on every can, but online it is hardly possible to find out beforehand how fresh or not the goods are.
We have now solved this problem! On July 2019, we will give the best-before date for every product!

Products with a low best-before date will already be discontinued as a special offer before expiry.
Here the customer has a double opportunity to save:
1. because the products are mostly usable much longer than indicated on the BBD. There are many senseless administrative regulations in the EU here. Everyone will understand that, for example, a preparation with millennia-old sango coral powder does not need a best-before date of 2 years!
2. because it is far too costly for us to indicate the best-before dates down to the last can. So if, for example, 2 cans with a low best-before date are still available and the customer buys 4, we immediately order more and he gets the 2 older and 2 new ones at the same bargain price!
3. Almost all our manufacturers apply the best-before date incorrectly! Dry vitamin and herbal products usually last a very long time, i.e. years.
The law stipulates that products which have a shelf life of up to 18 months must bear a BBD month/year, i.e. e.g. 08.2021.
Products which have a shelf life of longer than 18 months must bear the imprint "best before end", i.e. e.g. end of 2020.
Under the law, products which have a shelf life of up to 18 months must bear the imprint "best before end".
Our manufacturers usually give the date incorrectly, so even products that have a 2-year best-before date are given to the day, which is complete nonsense, you only have to be that precise with perishables such as milk.
Or they give these products with month/year, so e.g. 02.2020. Legally speaking, the end of 2020 would be correct here, which is much longer!
We stick to the printed dates, even if they are wrong, so a way to make real bargains with apparently almost expired products!
See also here: https://de.wikipedia.org/wiki/Mindesthaltbarkeitsdatum#Vorschriften

Generally, the best-before dates in Germany are far too short for dry foods such as pasta or vitamin capsules.
As a rule, the maximum best-before date in the EU may be 2 years. Other EU countries, however, are traditionally a bit more accommodating and give 3 years, and in the USA many identical products carry a 5-year best-before date!

Products for which we do not give a best-before date are usually those that are not in stock or are currently on order ("delivery period 5 days"), as we cannot yet know the current best-before date of the delivered goods.

The customers seem to like our new best before date indication. Barely 5 days after the introduction of the best-before date management, the sales figures have risen sharply! You can see that there is a general trust problem in the online trade with food, which we have now solved in the best way!