Platinum multivitamins every day, 60 tablets

The most comprehensive and optimally dosed multivitamin to be taken twice daily

The multivitamins from Vitals, consumed daily, are the primary products in Jeden Tag Platinum. The addition “Platinum” denotes the variant with the highest dose and the most complete content in a series. This also applies to this multivitamin, whose optimal dosage is two tablets per day. For anyone who only wants the best, it is the first choice.

The limited space in a tablet presents a major challenge when composing a multivitamin and mineral supplement. In particular, some important macrominerals such as magnesium, calcium and potassium are often affected. Naturally, price is also a major factor. This frequently comes at the expense of important but costly nutrients such as vitamin K2 and Q10. Jeden Tag Platinum has been developed to start with two tablets per day. This creates a larger margin so that it is not necessary to take several other supplements additionally to reach the desired daily dose. The result is a multivitamin that not only contains generous amounts of magnesium (100 mg), calcium (200 mg), potassium (300 mg) and vitamin C (400 mg), but also high doses of vitamin K2 (180 μg) and vitamin D3 (50 μg). It also includes the addition of special nutrients such as lutein, zeaxanthin, meso-zeaxanthin, taurine, acetyl-L-carnitine, alpha-lipoic acid, Q10 and lycopene.

Who for

Jeden Tag Platinum is suitable for adults and older people who wish to benefit from higher dosages and do not want to take additional supplements such as calcium, magnesium or potassium as well as vitamin C, D or K alongside their multivitamin. Optimal for promoting an active lifestyle (intensive work, high-demand professions, physical activities, sports) or to do everything possible for as healthy an ageing process as possible.

Based on current data and insights

Jeden Tag Platinum is a thoughtfully designed multivitamin that contains essential nutrients and special additions. In selecting the components, readily absorbable substances and compounds were used in appropriate proportions and doses per nutrient, taking into account the average intake of adults and older people in the Netherlands. And considering the estimated daily requirements to support or promote optimal health. The recommended daily amounts (RDAs¹) were taken into account, but where necessary deviations were made on the basis of progressive (orthomolecular) insights from (the latest) scientific research. Of course, choices must be made, since only a limited amount fits into a tablet and the price must remain reasonable. Jeden Tag Platinum is very well-justified, excels in many respects and has proven itself excellent compared with other multivitamins.

¹ The term RDA is used here because it is still the most commonly used term, although it has now been replaced by the term NRV (Nutrient Reference Value). These are statutory reference values defined by the European Commission. These reference values provide a guide to the average amount of vitamins and minerals an adult needs. No distinction is made for age, sex or special circumstances. The content level of vitamins and minerals in a food supplement is indicated on the label as a percentage (%) of the NRV. NRV values may, however, differ from the recommended amounts set by health authorities.

B vitamins in the ideal form and amount

The B vitamins in Jeden Tag Platinum are present in sufficient but responsible amounts. The daily requirement as well as the average intake and their distribution have been thoroughly examined. When determining doses, not only the most up-to-date scientific findings and reliable upper limits are included, but also the body's ability to convert the different B vitamins.

The biologically active (co-enzymatic) forms of vitamins B2 (riboflavin-5'-phosphate), B6 (pyridoxal-5'-phosphate), B12 (methyl- and adenosylcobalamin) and folate (5-methyltetrahydrofolate-glucosamine salt) are included in Jeden Tag Platinum. These are the forms used by the body, and research shows that they have higher bioavailability in the body.

Folic acid as 5‑methyltetrahydrofolate

Folic acid (pteroylmonoglutamic acid), frequently used in supplements for stability reasons, is a synthetic form that does not occur naturally. In foods it occurs as folate. The body must convert folic acid into tetrahydrofolate and then into 5‑methyltetrahydrofolate (5‑MTHF). Research has shown that in a considerable number of people this complicated conversion process is far from optimal. Supplementation with 5‑MTHF eliminates this problem.

Platinum uses the superior form of 5‑methyltetrahydrofolate, bound as a glucosamine salt (under the brand name Quatrefolic®). Thanks to this binding with a plant-derived glucosamine salt, the biologically active form can be kept stable and optimal absorption ensured. Studies demonstrate the superior water solubility, stability and bioavailability of Quatrefolic®. 5‑MTHF can also cross the blood–brain barrier, unlike the “normal” (synthetic) form of folic acid.

Vitamin B12 in the form of methyl- and adenosylcobalamin

Dietary intake of vitamin B12 is a complicated process. Evidence also suggests that the RDA (or NRV) of 2.5 µg daily is set too low and that the requirement in healthy adults and older people can vary and be over 20 µg per day. Jeden Tag Platinum contains 40 µg vitamin B12 in the biologically active forms methylcobalamin and adenosylcobalamin. This is because vitamin B12 supplementation is considered safe and it can sometimes be difficult to absorb B12 from foods and supplements.

Cyanocobalamin, a cheaper synthetic variant of vitamin B12 that does not occur naturally and must be converted by the body into active forms, is included in many multivitamins and B12 products. During this process the cyanide portion is separated from the cobalamin and must then be metabolised by the body. Research has found that the bioavailability of vitamin B12 in the forms methylcobalamin and adenosylcobalamin is higher compared with cyanocobalamin.

Vitamin D

In recent years European governmental bodies have recognised that the value for adequate vitamin D intake from food (15 μg) should be higher and that the maximum permissible dose (100 μg) could be increased. In the Netherlands there remains a cautious stance expressing the view that 10 μg would suffice and that the upper limit should be 75 μg. The RDA/NRV strangely still remains 5 μg. In the orthomolecular world, however, the importance of higher doses has long been known. Leading experts in the field of vitamin D recommend that the calcidiol level should be at least 75 nmol/l. It is estimated that a daily oral dose of 25–75 μg vitamin D3 is required to maintain such a vitamin D level. Therefore Jeden Tag Platinum includes a generous amount of 50 μg per two tablets.

Vitamin K

Jeden Tag Platinum contains 20 μg vitamin K1 and 180 μg vitamin K2. The liver absorbs vitamin K1 predominantly and activates the clotting factors, whereas vitamin K2 is distributed to body tissues to a much greater extent. The regular RDA for vitamin K is based on the amount necessary for normal blood clotting. The ideal dosage for vitamin K’s other essential functions has not yet been considered. For example, ensuring that calcium is absorbed correctly and ends up in the right place – in the bones. Even in common guidance no distinction is made between vitamin K1 and K2. The absorption of vitamin K2 is ten times as effective and its bioavailability is considerably greater than that of vitamin K1. For this reason vitamin K2 is substantially more effective and superior to vitamin K1 in achieving an optimal vitamin K status. The effect of vitamin K2 is also markedly higher than that of vitamin K1 in activating certain vitamin‑K‑dependent enzymes. The activated enzymes ensure that calcium is deposited in the bones. Research has found that the ideal daily amount is 180 μg vitamin K2.

Stability of vitamin K2

It appears that vitamin K2 is a very sensitive substance. Especially together with magnesium and/or calcium the content of this vitamin in a capsule or tablet rapidly decreases. It is a real challenge to use vitamin K2 in a product with high doses of calcium and/or magnesium. For this reason Vitals uses a high-quality K2 additive under the trade name K2VITAL™ DELTA, which remains stable even in a formula with many of these minerals. A patented microencapsulation process protects the fat-soluble K2 particles with two layers (including gum arabic and starch) from reacting with other ingredients. Vitals tested the stability of K2VITAL™ DELTA and other vitamin K2 brands in an independent laboratory, particularly in combination with the ingredients used in Vitals products. It was concluded that a K2 protection is essential, that the K2 content remained constant with K2VITAL™ DELTA and that it was superior to other K2 ingredients.

Natural calcium and magnesium from the sea in high dosage

This multivitamin is characterised by containing high-dose calcium and magnesium, making separate intake unnecessary. It's that simple. The minerals are from the Aquamin® brand and originate from the sea – which also makes them special. Aquamin magnesium is taken from the seawater of the Irish Sea, and research has shown that it is particularly well assimilated by the body. The raw material contains about 35% elemental magnesium as well as small amounts of over 70 trace elements. The calcium fraction (Aquamin Calcium) comes from the red seaweed Lithothamnium calcareum. This algae absorbs minerals and trace elements from the sea and stores them. In nature it has a beautiful red-pink colour, but when dead it becomes calcified and turns white or light grey. Only calcified red algae harvested from the waters along the Icelandic coast are collected. The raw material contains 32% calcium as well as 3% magnesium and small amounts of over 70 trace elements. Another reason for the better absorption and the impressive studies may be the synergistic effect of the natural trace element profile of this calcium and magnesium.

With potassium

When selecting a multivitamin and mineral supplement, potassium is often listed as one of the minerals considered last. This results from the high daily requirement for potassium (approximately 3500 mg for adults) and the fact that one tablet does not provide enough space for this amount. Therefore potassium and its amounts in multivitamin supplements are often absent or only present in small amounts. But Jeden Tag Platinum also provides 300 mg potassium! It is very important and quite unique. In addition to the numerous regular recommendations to watch salt intake (sodium), orthomolecular studies and articles also recommend considering an increase in potassium intake. In addition, the latest dietary intake study showed that adults in the Netherlands consume on average about 3200 mg per day, while the recommendation is 3500 mg. Therefore it is not an unnecessary luxury to take an additional 300 mg potassium daily via a multivitamin supplement. Potassium has a positive effect on the maintenance of normal blood pressure, with this effect being more pronounced in people with high sodium intake. It is crucial for muscle contraction and the transmission of nerve impulses, which is why it is important for proper muscle function and the nervous system.

Iron, zinc, copper and manganese in the form of amino acid chelate (bisglycinate)

For the minerals iron, zinc, copper and manganese amino acid chelates in the form of bisglycinates are chosen. Each mineral particle is powerfully bound (chelated) to two glycine molecules. Minerals in this compound form reach the small intestine well and are very effectively absorbed there. They are also gentle on the stomach, which can be particularly advantageous for iron (Ferrochel®). Vitals deliberately selects the amino acid chelates from Albion Minerals, marked by the brand TRAACS®, which stands for “The Real Amino Acid Chelate System”. This brand serves to distinguish itself from other amino acid chelates that may be inferior or unstable. Albion holds over 100 patents worldwide that secure the process, the science and the structure of its amino-acid-chelated minerals.

Choline in a sufficiently generous amount

Choline has been a fixed component of multivitamin supplements for some time. But usually in small doses (10–30 mg), because little was known about it. However, this is changing more and more! In 2012 the European Commission authorised three health claims for choline, which apply at a dose of at least 82.5 mg. It is important for normal fat metabolism and homocysteine metabolism as well as for normal liver function. In the USA an RDA of 550 mg/day was established in 2016, based on clinical studies to determine daily needs. The EFSA stated in 2016 that choline is an essential nutrient, but no RDA has been set to date. The average intake was set at 400 mg per day, based on average intakes in European countries and not on the US study. In adults in Europe average intakes vary between 291 and 468 mg per day. There is good reason to include choline in a generous amount in a daily multivitamin. The brand VitaCholine® provides a total of 170 mg choline in Jeden Tag Platinum. This brand stands for high quality, and extensive research has been carried out in connection with it.

Lutein, zeaxanthin and meso-zeaxanthin

Jeden Tag Platinum offers, in addition to 10 mg lutein and 2 mg zeaxanthin, also 10 mg meso-zeaxanthin, which is a speciality and based on current research. These are natural carotenoids that occur in high concentrations in the retina and the macula lutea (yellow spot). Lutein and zeaxanthin are substances the body cannot produce itself. It is therefore dependent on their intake through food. They are found, among other sources, in green leafy vegetables as well as in red, yellow and orange fruits and vegetables. Meso-zeaxanthin is present in only minimal amounts in the diet (e.g. in prawns, salmon skin and trout skin and flesh). It is mainly formed in the retina by conversion of lutein via an enzymatic reaction. However, it can be effectively consumed via supplements.

Ubiquinone

Coenzyme Q10 (ubiquinone) is a substance present in the body and in the mitochondria (“powerhouses”) of every cell. The literal translation of “ubiquinone” is “everywhere present”. Endogenous production of coenzyme Q10 gradually decreases with age. The daily dose in Jeden Tag Platinum is therefore 50 mg.

Taurine (an organic compound)

In adults taurine is a semi-essential nutrient that is synthesised mainly in the liver and brain from the sulphur-containing amino acids methionine and cysteine; vitamin B6 is involved in this conversion. As endogenous synthesis is limited, dietary intake is important for a good taurine status, particularly when taurine requirements are increased. Because taurine is found mainly in meat, fish and poultry, vegetarians and vegans are more likely to have an inadequate dietary intake.

Acetyl‑L‑carnitine

Carnitine is found mainly in (red) meat and to a much lesser extent in plant foods. Depending on need, carnitine can be converted into acetyl‑L‑carnitine and vice versa. Carnitine is synthesised in the liver, kidneys and brain from the amino acids lysine and methionine, with vitamin C, iron, vitamin B6 and niacin acting as cofactors. The advantage of supplementing with acetyl‑L‑carnitine compared with L‑carnitine is that it crosses the blood–brain barrier more easily.

Alpha‑lipoic acid

Alpha‑lipoic acid is a fat-containing, sulphur-containing acid present in the mitochondria of all cells. It is both water- and fat-soluble, which is an important property. The body produces alpha‑lipoic acid in small amounts. It is also present in small quantities in foods such as broccoli, liver and spinach.

Nutritional properties

• Vitamin B1, B2, B3, B5, B6 and B12, biotin, vitamin C, calcium, magnesium, iron, iodine and copper support energy levels
• Vitamin B2, B3, B5, B6 and B12, folate, vitamin C, magnesium and iron can help with tiredness
• Vitamin A, B6 and B12, folate, vitamin C, D, iron, copper, selenium and zinc have a positive effect on the immune system
• Vitamin B2, C and E, copper, selenium and zinc protect the cells from oxidative stress
• Vitamin B1, B2, B3, B6, B12, biotin, vitamin C, calcium, magnesium, iodine and copper support the nervous system
• Iron, iodine and zinc contribute to normal cognitive function
• Vitamin B1, B3, B6 and B12, biotin, folate, vitamin C and magnesium support mental functions (such as concentration and memory) and mood
• Vitamin B5 and folate contribute to stress resistance
• Vitamin A, B2 and zinc are good for vision
• Vitamin C, D and K, calcium and zinc are good for the bones
• Vitamin K contributes to the incorporation of calcium into the bones
• Vitamin K is necessary for the normal function of blood clotting
• Vitamin C, D and calcium are good for the condition of the teeth
• Biotin, selenium and zinc are good for hair health
• Copper supports the normal pigmentation of skin and hair
• Vitamin A, B2, B3 and C, biotin, iodine and zinc are good for skin health
• Selenium and zinc are good for nail health
• Iodine and selenium support normal thyroid function
• Vitamin D, calcium and magnesium support muscle function
• Vitamin B1 supports the normal function of the heart
• Calcium and magnesium contribute to the formation of cells and tissues
• Calcium supports the maintenance of a healthy digestive system
• Magnesium helps in the building of protein in the body
• Magnesium contributes to a good electrolyte balance
• Choline contributes to normal homocysteine metabolism
• Choline contributes to the maintenance of cell membrane structure and normal fat metabolism
• Potassium is good for the maintenance of normal blood pressure

Nutritional declaration

*Reference value according to Regulation (EU) No. 1169/2011
**Declaration of vitamin E content (α-TE = Total alpha-tocopherol equivalents)
***Niacin equivalent

Active ingredients

* No reference amount specified according to the Food Information for Consumers Regulation (FIC)
VitaCholine® is a registered trademark of Balchem Corporation.
Vitamin D3V® is a registered trademark of ProTecNutra Ltd.
K2VITAL™ is a trademark of Balchem Corporation or its subsidiaries.
Aquamin® is a registered trademark of Marigot Ltd.
Ferrochel® and TRAACS® (“The Real Amino Acid Chelate System”) are registered trademarks of Albion Minerals.

Ingredients

Minerals (potassium, calcium, magnesium, zinc, iron, silicon, molybdenum, selenium, boron, copper, iodine), bulking agent (microcrystalline cellulose [cellulose gel]), vitamins (C, E, B3, D3, K2, B5, B2, B1, B6, A, K1, folate, biotin, B12), choline bitartrate, rapeseed oil (Brassica napus), taurine, thickener (hydroxypropylcellulose), grape seed extract (Vitis vinifera), acetyl‑L‑carnitine, anti-caking agents (silicon dioxide, magnesium salts of fatty acids), alpha‑lipoic acid, lutein, Q10, coating agents (hydroxypropylmethylcellulose, glycerol), meso‑zeaxanthin, stabiliser (calcium acetate), citrus bioflavonoid complex (Citrus sinensis), mixed tocopherols, lycopene (Solanum lycopersicum), beta‑carotene, zeaxanthin.

Recommended use

Take 2 tablets per day with water with a meal.

Warning

This food supplement is not suitable for children up to and including 10 years of age (Mandatory notice for products that contain more than 20 μg vitamin D per daily dose).

Storage instructions

Store in a cool, dry, dark place (do not refrigerate).

Legal notices

The recommended daily dose should not be exceeded. Food supplements are not a substitute for a varied and balanced diet and a healthy lifestyle. Keep out of the reach of small children.